NIL

Sideline valuation, Sept. 24, 2026. Football. This is an outside-NIL estimate. The school revenue-share check is separate.

• 1. Darian MensahQB · Miami$6.50MFirst week
• 2. Jeremiah SmithWR · Ohio State$5.0MFirst week
• 3. Dante MooreQB · Oregon$5.0MFirst week
• 4. Trinidad ChamblissQB · Ole Miss$5.0MFirst week
• 5. Sam LeavittQB · LSU$4.50MFirst week

Near $50 million

USA Today, Aug. 25, 2026. School check and outside check together.

• Ohio State

  ~$50M

• Texas

  ~$50M

• LSU

  ~$50M

• Miami

  ~$50M

• Texas Tech

  ~$50M

• Notre Dame

  ~$50M

Collectives

• 1870 Society & The FoundationOhio State · $20M football roster1

  The 1870 Society is an LLC, the for-profit collective. It sold memberships and a subscription app, Next Level, and the money was for athlete deals. Its president, Todd Markiewicz, said in 2023 that 1870 handled football and the Olympic sports. THE Foundation, started by Brian Schottenstein and Cardale Jones, handled men’s and women’s basketball. The Foundation began as a 501(c)(3) in February 2022 and later moved the contracts into an LLC, THE Foundation Fund.

  On3, Aug. 29, 2024, ranked the two of them No. 1. Ross Bjork said that year’s football roster cost $20 million. Sports Business Journal, Jan. 24, 2025, tied that roster to these two collectives. 1870’s reported deals that season were Denzel Burke, Quinshon Judkins, J.T. Tuimoloau, Cody Simon, and Seth McLaughlin. THE Foundation’s were Will Howard, Sonny Styles, and Caleb Downs. No per-player amounts were published.

  On July 1, 2025, Ohio State replaced both collectives with Buckeye Sports Group, run by the athletic department and Learfield. Buckeye Sports Bulletin, July 2025. Founders stayed on as advisers. Subscriptions to The Foundation were still accepted. Bjork said the department would share $18 million in 2025–26 across football, both basketball teams, and women’s volleyball.

  The Athletic, Sept. 16, 2026, put the 2026 football roster near $50 million, with Oregon, LSU, Miami, and Texas. That is the school check and the outside check together. USA Today named the same group on Aug. 25, 2026.

• Spyre Sports GroupTennessee · $30M in deals since 20212
• Texas One FundTexas3
• Division StreetOregon4
• Canes ConnectionMiami · Over $15M for that football team5
• The Grove CollectiveOle Miss6
• The Battle's EndFlorida State · $18M, all sports, 2024–257
• 1890 NebraskaNebraska8
• 502 CircleLouisville · $20M, football and men's basketball9
• Every True TigerMissouri10
• Texas Aggies UnitedTexas A&M11
• Yea AlabamaAlabama12
• Champions CircleMichigan13
• The FUNDNotre Dame14
• Arkansas EdgeArkansas · $5M+ a year, basketball15
• Classic City CollectiveGeorgia—
• On to VictoryAuburn—
• Matador ClubTexas Tech—

• Indiana

  Curt Cignetti

  $13.20M

  Extension through 2033

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Georgia

  Kirby Smart

  $13.0M

  Deal through 2033

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• LSU

  Lane Kiffin

  $13.0M

  Seven years, signed Nov. 2025

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Ohio State

  Ryan Day

  $12.60M

  Through 2031

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• USC

  Lincoln Riley

  $11.50M

  Private school. Tax filing.

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Clemson

  Dabo Swinney

  $11.45M

  Through 2031

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Oregon

  Dan Lanning

  $11.0M

  Through 2030

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Texas

  Steve Sarkisian

  $10.80M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Colorado

  Deion Sanders

  $10.80M

  Rises toward $12M by 2029

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Alabama

  Kalen DeBoer

  $10.80M

  Escalates to $11.75M by 2031

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Texas A&M

  Mike Elko

  $10.75M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Missouri

  Eli Drinkwitz

  $10.75M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Oklahoma

  Brent Venables

  $10.50M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• North Carolina

  Bill Belichick

  $10.10M

  Five years, $50M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Penn State

  Matt Campbell

  $9.80M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Tennessee

  Josh Heupel

  $9.0M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Nebraska

  Matt Rhule

  $8.50M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Virginia Tech

  James Franklin

  $8.35M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Miami

  Mario Cristobal

  $8.30M

  Private school. Tax filing.

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Illinois

  Bret Bielema

  $8.20M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Michigan

  Kyle Whittingham

  $8.20M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• South Carolina

  Shane Beamer

  $8.15M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Wisconsin

  Luke Fickell

  $7.83M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Washington

  Jedd Fisch

  $7.58M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Kansas

  Lance Leipold

  $7.50M

  Latest public figure

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Florida

  Jon Sumrall

  $7.45M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Arizona State

  Kenny Dillingham

  $7.44M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Auburn

  Alex Golesh

  $7.40M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Pittsburgh

  Pat Narduzzi

  $7.26M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Iowa

  Kirk Ferentz

  $7.18M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Minnesota

  P.J. Fleck

  $7.0M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Arkansas

  Ryan Silverfield

  $6.70M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Rutgers

  Greg Schiano

  $6.50M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• NC State

  Dave Doeren

  $6.22M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Maryland

  Mike Locksley

  $6.10M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Purdue

  Barry Odom

  $6.05M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Louisville

  Jeff Brohm

  $5.98M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Liberty

  Jamey Chadwell

  $5.90M

  Highest published Group of Five figure

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Florida State

  Mike Norvell

  $5.65M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Kentucky

  Will Stein

  $5.50M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Michigan State

  Pat Fitzgerald

  $5.0M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• TCU

  Sonny Dykes

  $5.0M

  Private school. Tax filing.

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Wake Forest

  Jake Dickert

  $4.80M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Baylor

  Dave Aranda

  $4.54M

  Latest public figure

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Georgia Tech

  Brent Key

  $4.50M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Houston

  Willie Fritz

  $4.50M

  Latest public figure

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Virginia

  Tony Elliott

  $4.41M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Mississippi State

  Jeff Lebby

  $4.35M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Texas Tech

  Joey McGuire

  $4.25M

  Latest public figure, before the 2025 title run

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Vanderbilt

  Clark Lea

  $3.71M

  Private school. Tax filing. A newer deal has been reported.

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Cincinnati

  Scott Satterfield

  $3.60M

  Latest public figure

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• UNLV

  Dan Mullen

  $3.50M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Arizona

  Brent Brennan

  $3.10M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• UTSA

  Jeff Traylor

  $2.50M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• SMU

  Rhett Lashlee

  $2.47M

  Last tax filing. Likely higher now.

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Army

  Jeff Monken

  $2.40M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.

• Boise State

  Spencer Danielson

  $2.0M

  Employment contract. Legion Report, Sept. 5, 2026. Private schools are tax filings.